Taipower Deeply Engages in Sports and Exerts Social Influence
Taipower has supported sports for more than 70 years and has spared no effort in improving the competitive level of sports in Taiwan. Since 1946, the Company has established six competitive semi-professional sports teams, including men's baseball, men's volleyball, women's badminton, women's volleyball, men's football, and women's basketball. Taipower has the most sports teams among Taiwan's state-owned enterprises and can be described as the cradle of the Taiwanese athletes. In addition to providing an excellent training environment, the Company has also pioneered the "player as employees" career protection system, which cultivates athletes' professional skills in the workplace, so that players can feel at ease while winning glory on the field because they have job security after retiring from the team.
Introduce SROI, Creating a Social Value of $8.63 for Every $1 Invested
To evaluate the social influence of the Taipower sports teams, Taipower conducted an evaluative Social Return on Investment (SROI) analysis from the British "Social Value International." The SROI analysis provides further understanding of the social benefits created by the Taipower sports teams through talent development and community athletic events. The analysis is used to evaluate the intangible values of a project and to explain with a dollar value. There are five implementation steps for SROI and the analysis is done through in- depth interviews and questionnaires with stakeholders. These were used to analyze the benefits and changes produced by stakeholders in the overall project process, and interactive interviews with stakeholders were used to understand the causes and effects of events and define their benefits.
Elevating the Level of Competition and Establishing a Foundation for Athletic Development
Fulfill Corporate Social Responsibility by Promoting Community Athletic Events
To fulfill its corporate social responsibility and give back to society, Taipower has improved its brand image by organizing community athletic events such as Fun Ball Camps, Taipower Ball Tournaments, Care Crews, and by adopting school sports teams.
Improve the Brand Image of Taipower
"Improve the brand image of Taipower" ranked top among all benefits, accounting for 74.6%. This indicates that Taipower has effectively enhanced its brand image through organizing community athletic events.
Enhance National Sports Development and Cultivate Athletes
Taipower offers a career protection system, allowing athletes to devote themselves to sports performance and enhance Taiwan's sporting visibility around the globe without worrying about the future. The system allows athletes to pursue a "second life" with Taipower after retiring from their sports careers.
Reinforce the Players' Sense of Job Security
"Reinforce the players' sense of job security" ranks second among all benefits, accounting for 14.59%. This indicates that the "players as employees" career protection system has effectively improved the sense of job security and career development paths.
Pass on Experience and Deliver Love to Remote Rural Areas
Taipower's various community athletic events are meant to bring a touch of warmth to the disadvantaged. Taipower is aware of the lack of education and sports resources in remote areas, and its sports teams take the initiative to visit elementary and middles schools in remote rural areas and on outlying island. Taipower's sports teams aim to deliver love to every corner of Taiwan.
Enhance Attachment to Taipower
The community athletic events not only strengthen the Company's brand image externally but also consolidate employee identity and enhance attachment and sense of belonging towards Taipower internally. This is the most important asset for Taipower.
SROI Analysis Results
The analysis indicates the SROI value of the Taipower sports team is 8.63, which means that every $1 invested will create a social value of $8.63. The top five benefits are improved brand image, a reinforced sense of job security for players, increased exposure for school teams, enhanced recognition of Taipower, and enhanced career and professional development paths. According to the results, the Taipower's sports teams have become an internal and external communication channel for Taipower that has helped to enhance its brand image. Taipower will continue to fulfill its corporate social responsibilities, promote community athletic events, and contribute to the development of Taiwan's sports.
